A

RT DIRECTION
    1. UPS
UPS Image

    2. OREO Cakesters
OREO Cakesters Image

    3. AEF
AEF Image

    4. Twitch
Twitch Image

    5. Tinder
Tinder Image




D

ESIGN
    1. Graphics
Graphics Image

    2. Editorial
Editorial Image

    3. Zines
Zines Image




A

RT
    1. Gallery
Gallery Image

    2. Sashimi Cake
Sashimi Cake Image


Unleash Your Ugly - Twitch (SPEC)

Welcome to Twitch, where grown professionals get owned by 13 year olds right on your computer screen. One hit KOs, rage quits, and victory dances galore, Twitch celebrates gamer culture by matching your intensity for gaming.

2021 AAF Austin ADDY Gold - Magazine Advertising Campaign
2021 AAF Austin ADDY Gold - Copywriting
2021 AAF Austin ADDY Gold - Illustration Campaign
2021 AAF Austin ADDY Bronze - Social Media Campaign
2021 AAF Austin ADDY Bronze - Integrated Consumer Campaign








THE UGLY METER

Twitch will feature their ugliest, most action-packed streams on their home page.
They’ll also encourage users to unleash their ugly further with a custom emote generator.



AD: Kelly Kim, CW: Joel Linkewer