A
RT DIRECTION1. UPS
2. OREO Cakesters
3. AEF
4. Twitch
5. Tinder
D
ESIGN1. Graphics
2. Editorial
3. Zines
A
RT1. Gallery
2. Sashimi Cake
Where I’m Going - UPS
UPS uplifts underrepresented small businesses through their Proudly Unstoppable initiative.
For AAPI Heritage Month 2023, we worked with fashion designer Sheena Sood & illustrator Stevie Shao to
For AAPI Heritage Month 2023, we worked with fashion designer Sheena Sood & illustrator Stevie Shao to
celebrate AAPI resilience by turning the loaded question of “Where are you really from?” on its head.
UPS Shipping Box Redesign
(Illustrated by Stevie Shao)
(Illustrated by Stevie Shao)
AR Activation
At UPS stores across the country, we brought Stevie’s design to life via scannable posters that led to an AR filter. With a randomizer function, the filter suggested new AAPI small businesses to support.
At UPS stores across the country, we brought Stevie’s design to life via scannable posters that led to an AR filter. With a randomizer function, the filter suggested new AAPI small businesses to support.
Where They’re Going - Swipeable Carousels
AD: Kelly Kim, CW: Tallita Hiratsuka, CD: Kevin Ragland & Jeanette Tyson