Where I’m Going
UPS uplifts underrepresented small businesses through their Proudly Unstoppable initiative.
Tasked with spotlighting Asian American small business owners for AAPI Heritage Month 2023, we featured the story of Sheena Sood, an Indian-American fashion designer in a greater effort of celebrating AAPI resilience. We also worked with Chinese-American illustrator Stevie Shao to redesign the UPS box for the intiative.
Tasked with spotlighting Asian American small business owners for AAPI Heritage Month 2023, we featured the story of Sheena Sood, an Indian-American fashion designer in a greater effort of celebrating AAPI resilience. We also worked with Chinese-American illustrator Stevie Shao to redesign the UPS box for the intiative.
Where I’m Going :30s
AR Activation
At UPS stores across the country, we brought Stevie’s box design to life via AR filter. Through a randomizer function, the filter brought awareness to even more AAPI small businesses that people could support.
Social
Swipeable carousels that captured different small business owners’ journeys of where they were and where they’re going.
Swipeable carousels that captured different small business owners’ journeys of where they were and where they’re going.
AD: Me / CW: Tallita Hiratsuka
CD: Kevin Ragland & Jeanette Tyson
CD: Kevin Ragland & Jeanette Tyson