Might Be A Marketer
Advertising Educational Federation is a 503c nonprofit that asked us to create a campaign targeting Gen Z having career crises and have them consider marketing and advertising.
So we showed them that they were already marketers...and they might as well get paid for it.
:60s
Social Posts + OOH
Plus-up: Spotify Partnership
What if Spotify could decide your career for you?
So we showed them that they were already marketers...and they might as well get paid for it
Similar to Spotify Wrapped, let’s use data to create personalized Spotify ads that recommend a marketing career based on their podcast and music tastes.
Once listeners have their results, they can share them to social media, encouraging others to explore marketing too.
What if Spotify could decide your career for you?
So we showed them that they were already marketers...and they might as well get paid for it
Similar to Spotify Wrapped, let’s use data to create personalized Spotify ads that recommend a marketing career based on their podcast and music tastes.
Once listeners have their results, they can share them to social media, encouraging others to explore marketing too.
AD: Me & Ashley Elggren / CW: Maris Moreno & Andrew Rhee
ECD: Lauren McCrindle & Erin Wendel
ECD: Lauren McCrindle & Erin Wendel