Unleash Your Ugly
Welcome to Twitch, where grown professionals get owned by 13 year olds right on your computer screen. One hit KOs, rage quits, and victory dances galore, Twitch celebrates gamer culture by matching your intensity for gaming.
2021 AAF Austin ADDY Gold - Magazine Advertising Campaign
2021 AAF Austin ADDY Gold - Copywriting
2021 AAF Austin ADDY Gold - Illustration Campaign
2021 AAF Austin ADDY Bronze - Social Media Campaign
2021 AAF Austin ADDY Bronze - Integrated Consumer Campaign
OOH: Interactive Mural + Subway Takeover
The Ugly Meter
To showcase more “Ugly” on Twitch, the carousel player on its homepage will feature the most action-packed games, encouraging players to take more in-game risks.
This allows lesser-known gamers to compete for audiences alongside globally recognized stars.
To showcase more “Ugly” on Twitch, the carousel player on its homepage will feature the most action-packed games, encouraging players to take more in-game risks.
This allows lesser-known gamers to compete for audiences alongside globally recognized stars.
Unleash Your Ugly Emotes
Linked from the homepage, unleashyourugly.me will allow users to upload a photo of themselves, which will be stylistically rendered into a set of Twitch emotes to be used in Twitch chats.
Linked from the homepage, unleashyourugly.me will allow users to upload a photo of themselves, which will be stylistically rendered into a set of Twitch emotes to be used in Twitch chats.
Define Your Ugly
To show what we mean when we encourage “ugly,” we’ll add to Twitch’s unique cultural vernacular, giving names to specific types of gamers & behaviors we often confront.
We’ll popularize these definitions through Urban Dictionary and gaming influencers, uploading matching gifs on Giphy.
To show what we mean when we encourage “ugly,” we’ll add to Twitch’s unique cultural vernacular, giving names to specific types of gamers & behaviors we often confront.
We’ll popularize these definitions through Urban Dictionary and gaming influencers, uploading matching gifs on Giphy.
AD: Me / CW: Joel Linkewer